The story of SIT Italy begins in 1999, when it was called Southern Italy Tours and it focused exclusively on Southern Italian destinations.
When American Travel Agents started to request itineraries that included other popular destinations in Northern and Central Italy, such as Florence, Rome, and Venice, the company expanded its reach.
New partnerships with reliable local suppliers began, the team of travel designers expanded, the Company’s expertise grew significantly. This is how in 2005 Southern Italy Tours became SIT Italy.
SIT Italy immediately increased its global network with various players in the tourism industry, who appreciated the high quality of the services, the flexibility of the team and the efficiency of the local suppliers selected by the company.